Facebook wants to Integrate WhatsApp, Instagram and FB Messenger well it is time. We already have too many messaging applications in the market. It is also said that, the three application will continue to be stand-alone apps. So, what are we integrating user data base? I can still digest WhatsApp and FB Messenger to integrate as both are running on the same core but Instagram. Facebook also added that they are working on adding end-to-end encryption. So, we are building a bridge between two application and thinking nothing will slip.
This story has no juice, it is just a stunt to monetize all the application to their max levels. I was hoping that at least one application would die here but it seems user data costlier compared to ad runs. WhatsApp was a killer it killed most of the traditional messaging apps worldwide not to forget the BBM. Running ads on WhatsApp platform might kill WhatsApp on its own.
According to statements the integration will happen in such manner that one app will talk to the other. So, I would only require one application which will talk all three but all three will have different features and uses so I would ultimately have to download all three. I am so confused understanding what they want to do here.
Well again it is too early to understand what Facebook is trying to say and do so we will wait for the roll out, if it happens and then take a closer look at the integration.
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